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Frase is a content tool that uses artificial intelligence to help you research, write, and optimize your content. Basically, it does all of the heavy liftings so that you can focus on delivering high-quality content to your audience. 

It also offers a range of other benefits, including helping you to spot grammar mistakes, improving your vocabulary, and providing useful writing tips.

If you’re a content marketer, is a tool that can help you save a lot of time in the research and creation process. What’s impressive is that it uses AI, machine learning, and NLP to accomplish this. In other words, it’s constantly getting smarter and more efficient as you use it.

How Does Frase Work?

When you search for something online, you usually have to wade through a lot of results that aren’t relevant to what you’re looking for. But what if there was a way to filter those results so that only the most relevant ones showed up? That’s where Frase comes in.

Natural language processing (NLP) is a branch of computer science and artificial intelligence that deals with the interaction between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. Frase is an application that uses NLP and machine learning techniques to identify relevant content and produce summaries for the user.

  • First, you select a target keyword or phrase that you want your content to rank for in search engines. Then, Frase will scour the web to find the best content related to that keyword. 
  • Next, Frase will analyze your existing content to see how it stacks up against the competition. If there are any gaps in your coverage, Frase will highlight them so you can consider creating new content to fill those gaps. 
  • Finally, Frase can generate a summary of the content you’re researching so you can quickly get an overview of what’s out there. This way, you can focus on writing the most useful and original content for your audience. 

Key Features of

With, you can streamline your content creation by taking advantage of its many features. From optimizing existing content to creating a content brief, can help you save time and create better content in the process. Let’s take a closer look at some of the key functionality of

Create content

With Frase, you can write your content while having access to insights and information about your topic. For example, if you are writing about AI and marketing, you can name your document and add a query ‘AI marketing’ to be taken to a content editor with relevant search results on the right-hand side of your document.

The type of information available includes content, topics, headlines, and questions people are asking about your topic on popular Q&A sites. This means that you can write your content while having access to the most relevant and up-to-date information about your topic.

As a result, you can create high-quality content that is well-researched and responsive to the latest developments in your field.

Optimize existing content

If you have existing content that could use some optimization, can help with that too. The platform will process your content and analyze the top 20 search results for your target keyword to benchmark the topics mentioned in those articles against yours.

You’ll then get a content score that you can improve by adding in the topics mentioned in the top-ranked articles for your keyword. This is a great way to improve the quality of your content without starting from scratch.

Create a content brief

A content brief is an outline of what you want your finished product to look like. It includes things like processed sources, average content length, average links, and the sources that Frase has used.

Having a content brief can help you stay focused when creating your piece and ensure that you hit all the key points that you want to make.

Summarize content to share on social network

If you’re looking to curate quality content from around the web to share with your audience, can help with that too.

The platform can find and summarize quality content so that you can easily share it on social media or elsewhere online. This is a great way to save time while still providing valuable information to your audience.

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